An 8 year old boy gets into a go-cart to prepare for a school talk, the kid carts all have a malfunction and he gets to drive the big cart with a couple of pillows in his back. The racing virus is installed
Two self-proclaimed 'students' are hosting a LAN party in their apartment. Everybody is sitting on their self-built furniture; a mix of MDF and used car parts. In the corner of the room is a single wheelstand constructed from MDF, not painted, cables all over the place. "One day, when we can afford it, we will host LAN parties with multiple wheelstands so we can race each other"
Starting in the corporate rat race they learn that when you start working/living in Amsterdam there is actually less money to spend on racing gear and less time to race. The old car parts are losing their charm and eventually the wheelstand becomes hard to justify to your girlfriend. "I'll make sure we have a nice racing setup once we have a room to spare"
A 33 year old 'boy' is refurbishing a slightly bigger apartment in Amsterdam. Actual racing is still beyond the financial possibilities and still no space for a racing simulator. The first Coffee Racer is born, built in one afternoon, from MDF and two door hinges. Positioned into the corner, with a plant on it, the interior looks more mature than you would expect with a wheelstand in it. "Why didn't I come up with this before!?"
A couple is renovating a new house in Amsterdam Noord, whilst living in a shed. The original CoffeeRacer was scrapped to facilitate the move. As soon as the house is done 'enough' the new and improved CoffeeRacer is built. No space for a plant stand, so this time a used teak table is converted into a closed coffee table, that when flipped over turns into a CoffeeRacer. "Why did nobody else come up with something like this by now!?"
A couple sees the opportunity to fulfill their childhood dreams. The garage is teared down and replaced with a mancave (with a bathtub). Even though there is plenty of space for 2 full racing sims it seemed like a better idea to build two CoffeeRacers so the room can also be used for fitness, beers, DYI and as a playroom for the new additions to the family. This time the CoffeeRacer is made from steel to make them as small as possible and with a lid so it can be operated more easily. "We are living the dream, but can I help others with the same dream!?".
They decide installing doors in the mancave can wait. The extra spare time due to Covid would best be spent developing something that can make others enjoy their time at home more. Three more prototypes were created, to ensure the CoffeeRacer works with different steering wheels, different couches and different sized persons. The first one still at home, the next two are designed and built together with luxury furniture maker in the Netherlands with 45 years of experience in the production for various luxurious brands. The CoffeeRacer available for ordering is the 7th version and we want to keep learning until everybody wanting to race at home can do so!
So we have solved a problem for console racers in the livingroom, while they get used to the idea they can now own a steering wheel, lets take our learnings and come up with a solution for the existing desk/PC racers and try to further reduce prices to ensure more people can race at home! The CoffeeRacer 'Play' is born